Malcolm is a character in Don't Hug Me I'm Scared 3, appearing when Shrignold and his friends took Yellow Guy to where they worshipped him. He orders his followers to feed him gravel, or he is alleged to become angry.
Malcolm is the 'King Of Love' in the 'Love-Cult', the collective name for their clan/group.
▪ "Hmmmm... gravel."
- In the credits of Don't Hug Me I'm Scared 3, it shows Malcolm's head burning, overlayed by the credit text.
- Malcolm makes a cameo in DHMIS 4 as a little desk prop, but it isn't on the table where the puppets are sitting at.
- Malcolm also appears in DHMIS 6 (as a desk prop and animated).
- He faintly says, "Mmmmm.... Gravel..." in DHMIS 3.
- In the scene where Malcom is seen burning, a gas can is visible near it, featuring the same green frown seen in the HELP series.
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